Use Gifs in Google Display Ads

Use Gifs in Google Display Ads :- If you’re new or professional, be aware that Google Display Network is a great tool for increasing the number of visitors for users who are unique and you wish to bring to your site. Before you begin uploading images, you should be aware of the fact that Google Ads has made some changes to its specifications for images in the past couple of years. I’ll discuss this in this blog article.

Use Gifs in Google Display Ads

We will discuss Display Ads as well as Responsive Display Ads specifications and best practices for making your ads based on the type of ad you want to create.

Uploaded Display Ad Specifications – Use Gifs in Google Display Ads

Making images or assets with particular sizes may provide greater granularity in serving specific images that you can analyze than mobile-responsive search ads. However, there are a couple of guidelines for the standard images that can be used for Google Ads. The acceptable types of images are GIF, JPG, and PNGs with a maximum size of 150KB. Remember that sizes differ based on pixels and design. Here is an example of an ad that is a typical square image.

All animated .GIF banners must be:
  • 150kb or smaller
  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be slower than 5 FPS

Responsive Display Ads Specifications

The first thing to be aware of is that image ads have evolved to be more flexible. Alongside the Google Display Ads, Google Ads now also offers responsive Display Ads (RDAs). They use up to 15 image assets, which are paired with headlines and descriptions of the standard text advertisement. Google will look over your photo assets and adjust them to aspect ratios in various types to show to users in various combinations. All you have to provide is the video or image assets to use in your advertisements.

Google’s Machine Learning algorithms display ads based on the probability of engaging with the ad. It is important to remember that reporting the effectiveness of these ads is difficult because of the lack of precision that you’d find in traditional advertising for images. Google Ads provides insights, however, comparing assets to each other isn’t quite as precise.

RDAs are an excellent tool to remarket your campaigns because they’re free to design and create. There are numerous sources on the best methods in RDAs to adhere to. I’ve listed some best practices adhered to and which you should think about prior to sending out ads.


The method we used to help Google Ads accept our .gif advertisements was exporting them out of After Effects as a .mov and then converting the .mov file into an .gif file. We exported them as an “png sequence” for each advertisement. It is basically a sequence of frames or images rather than a film. This gave us complete control over the frame rate issue.

Also, the frames/images in PNG were rendered with higher quality as a frame-by-frame animation instead of the .mov file, which was then converted into animation .gif.Then we used the png sequence, and then imported the sequence of images into Photoshop to create .gif files that could be used to use with Google Ads. An in-depth description of the process:

  1. Create your animated dynamic to display your ads using After Effects
  2. Export your dynamic ads in an .png sequence in After Effects
  3. Import your collection of photos into the Timeline using Photoshop in the form of “frames”
  4. Modify the frame speed, timer, and Tweening
  5. Export to the web using Photoshop by looping .gif

A few of the criteria that Google Ads has in regards to the advertisements you need to be aware of include:

google display ads

  • Max. size: 150KB The less complicated animated, the simpler it is to achieve
  • The length of the animation should be at least 30 seconds or shorter. We suggest a shorter looping animation. The user won’t pay focus for long when you advertising on display. The movement should be more casual instead of essential to convey the message
  • Animations are able to be looped, but animations must end after 30 seconds.
  • Animation GIF advertisements must be less than 5 FPS. Be sure to change your frame rate at the first step – go into After Effects’ Compositions settings > Frame Rate and adjust it.

Google Ads Best Practices

After deciding on which advertisement formats you want to select, you’ll upload your images and then set the target audience to meet the goals of your campaign. But, there are certain things that we check prior to conducting live ads. Here are some of the best methods we employ in running our display ads.

Responsive ads

Display ads that respond to the user automatically alter their appearance and size depending on the space available. Therefore, a responsive ad may appear as a small chunk of text in one spot and a large rectangle in another.

When you are creating your ad campaign it is recommended to upload your advertisements in the range of 5-10 images in every dimension ratio (square as well as landscape). This means that you don’t need to upload every one of the dimensions of ads, but that Google will make sure that your ads are displayed correctly on mobile and desktop computers.

Here are the responsive ad specs:

Responsive display ad (images)

  • Landscape aspect ratio 1.91:1, minimum size 600 x 314
  • Square aspect ratio 1:1, minimum size 300 x 300

Responsive display ad (logo)

  • 1:1, minimum 128 x 128
  • 4:1, minimum 512 x 128

Upload All 15 Images or Logos

Uploading images can be done using Google’s interface tool that scans your website and any related website (such as Facebook webpages or Instagram accounts) or uploads photos that you would like to show.

Keep in mind that the interface tool can alter the dimensions of these photos to suit the particular proportions. Google suggests having multiple images available to be used for the rotation. The more assets you have available regardless of whether it’s advertisements, images or headlines, improve the effectiveness of your ads.

It also lets Google to select from a variety of alternatives when it displays your ads. As Google Ads Machine Learning teaches the way that users react to certain combinations of ads, Google will then display ads that are more likely to be converted based on the settings you have set for your target audience.

The aspect ratios that you must apply to the advertisements are landscape and square. The most important thing to consider while deciding which resources to choose is that Google will randomly display the ads for mobile and desktop. Here’s an example of the responsive display ads on mobile devices.

You can upload images including GIF, JPG and PNG. Making assets or images of particular sizes may provide more specificity in the display of individual images that you can use to report on as opposed to dynamic search ads. There are a few requirements for standard image ads on Google Ads. Acceptable types of images are GIF, JPG, and PNG with the maximum size at 150KB.

Note that sizes can vary by pixel and design. Here is an example of the standard square image advertisement. It is 100 percent compatible with the GIF format. Are you wearing the appropriate sizes? It supports only certain sizes, like 300x600px or 250x250px.

Additionally, if the issue was caused by an error in animation, it won’t be validated in the future, but you can certainly upload gifs for your campaign. The ads should include PNG, JPG or GIF* format. The size of your advertisement must not exceed 150kb. Google Ads does not allow text (including logos that contain text) which covers more than 20 percent of the image, or animations (such for GIFs) and cannot be allowed.

We’re losing weight right in front of our eyes. How to reduce GIF animations’ weight.

gifs in google display ads

The hosting for each website is not indefinite. Therefore 90percent of the website’s cloud storage space is allocated for media content. The larger the files uploaded to the website, the more time it takes to load. If your website is loaded for longer than 3 seconds, you could be losing 36% of your audience. Thus, the best method to be successful is to limit the number of the size of your files.

To decrease the weight of GIF files, try the following: GIF file try these suggestions:

  1. Reduce the amount of effects that are heavy. In this case, you could include a running cursor and active shadows for the headlines, or fireworks flashes, but it would not impact the overall impact of the text as it is not an appropriate choice for the present.
  2. Optimize quality. High-quality, original photos, despite being unique can be very heavy. Reduce the original image by reducing the quality from 100 percent to 95-85 percent. This may not be apparent to the non-trained eye, however it will not impact your advertising campaign.
  3. Eliminate “rainbow” and “clownism.” The idea of having all the rainbow colors in one GIF animation will be irritating. A universal color palette for every banner frame is the most effective solution. It is not recommended to select an individual palette since it may not provide the coverage you want and can create a heavier file.
  4. Reduce the length of the text. Text transmission in standard formats is performed by using PNG as well as JPG Media formats. This can significantly impact the design of the advertising banner. Can you include text within the image? Great. Do you think CTA be reduced? Much better.

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Items To Avoid When Uploading Your Images

Text (including logos that contain text) that is more than 20 percent of the image or animations (such like GIFs) are not permitted to be used by Google Ads and will not be approved. If one of these is posted, Google Ads will crawl and deny the advertisements and block traffic to your campaign.

You can use GIFs in ads on Facebook, Messenger, Instagram and Audience Network. When you use a GIF in an ad, it plays in the same way as all video files and shows the same metrics as a video ad. To create an ad with a GIF, upload a .gif file when you create a video ad in Ads Manager, or boost a post that contains a .gif file from your Facebook Page.

Use Purposeful Messaging

When you design banners or select images, make sure you create your own unique sales message or message simple. Consider: what is it that sets you or your company apart from your competition? What is the reason a person should decide to click on your logo? Make sure to keep your marketing goals in mind when you think about how to communicate.

Include a Clear Call To Action

A clear call-to-action gives users a way to take in the future. “Click Here” is the fastest way to have your advertisement rejected from Google Ads. Instead, inform your customers what you would like them to perform when they click your advertisement. “Buy Now” or “Contact Us Today” is an appealing call to action since it provides the user a direction.

After they click on a CTA it’s essential to direct users to a web page that is PPC-friendly so that when visitors click on an advertisement and go to the landing page, they will be able to find the answer or the information they’re looking for.

Consistent Design

The best guideline is to make your advertisement look and feel similar to your site’s design. The colours, themes and designs must match what users click to ensure they’re heading to the right location. Combining colours and contrast to make your call to action is an effective way to draw the attention of a user.

When you’re talking about language and word choices, always ensure that your message can be read easily and clearly. There is nothing that will decrease your click-through rate more quickly than text that is difficult to read.

If you’re not able to afford the time or the resources to design your own ads or designs, Google offers a stock image option when creating interactive search ads. For your information, the stock images come with watermarks, and it is recommended to upload your own. Websites such as G2 can be a fantastic source for determining the most suitable software for display ads to use for creating your images.

Final Thoughts

When you’re creating a brand-new display campaign or looking to retarget customers who have already visited your site making display ads in all forms can be a benefit to your overall marketing objectives. While traditional image ads can be a useful tool for increasing audience reach and remarketing past visitors, RDAs provide greater variety in the advertisements they display. In some cases, RDAs perform better than the standard image advertisement. They’re also free to make and the only thing you’re spending time on is creating.

If you decide to design an account to upload and publish your own advertisements or make use of RDAs, following these top methods will set your campaigns to be successful. If you have questions regarding creating display ads Don’t be afraid to contact an expert in the display so that you can design advertisements that will be attractive to users that convert.


Can You Use Gifs For Display Ads?

The single GIFs has an maximum size of KB. GIFs can be used in displays.

Can Google Ads Be Animated?

advertisements can be static or animatedly be displayed on Google’s display network.

Can You Use Images In Google Ads?

Select the ad you want to add pictures to. The option to add images can be found in the right edit pane. The image you’re interested in will be displayed in the library of images after you’ve chosen it. You have the option of dropping several pictures in Google Ads Editor in bulk on the page.

Can Display Ads Be Animated?

In animated advertisements you are able to engage your customers via animation, video, and audio. In addition to animated advertisements an effective visual marketing campaign for your brand has definitely overcame their static rivals in the sense of increasing awareness of the brand.

Can Banner Ads Be Gifs?

An image that does not contain audio, video, or animation is utilized in these advertisements. Banners that are easy to react to make excellent use of static images to communicate a clear and clear message. Images that are available within JPG, PNG, and GIF formats are great to create static advertisements.

Can You Upload Gifs To Google Ads?

Google Ads requires you to establish an account. The following ad group must be chosen. Upload your files by selecting the appropriate type of file. Images in the formats of GIF, JPEG, or PNG are all possible to upload.

Can Google Display Ads Be Animated?

Advertising on Google’s Google Display Network is static or animated. advertisements can be as small as 150KB. It is possible to create animated ads that run in 15 second or less. Advertisements that use loops are allowed to last for 15 seconds but they may go beyond the limit.

Can Display Ads Be Gifs?

You can utilize GIFs in promotions with up to 150 KB size. It is not explicitly explained in the URL in which the GIF icon isn’t placed. The GIF will work just as well with advertisements on display.

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